Sunday, May 11, 2008

the power of options

in this world of consumerism , where variety is a consumer right....and in some way could be good ...but as of now has left me completely baffled ....
almost 50 women's shoe shops on linking road khar leave me very confused as to where should i get that right 1 pair of shoes with exactly 15 Min's to shop (OK i must be the only woman talking like that but i cant possibly spending one whole day just shopping , i shop if i am in that area after work so have no patience!!) even if i spend 5 minutes in each store to look for that one single best pair i spend 250 Min's that is more than 4 hours!!! obviously i wont do that cause i HAVE only 15 Min's . so i see on one of the sides where there are 3 adjoining stores get into one of them thinking if i don't like anything have other 2 next door....i like a pair so i try it out and it exhausts those precious 15 Min's ....now i don't have time to look at other stores so i buy the one i liked...feeling a little disappointed that i could not even see what the other 2 have to offer.
whats the point of variety ?....i am still dissatisfied....also with increased consumerism , the time spent on it is really decreasing....how i wish i had half hour or maybe one hour to buy just ONE pair of shoe..
this happens all the time ..the more the options higher is the level of dissatisfaction.....be it restaurants, boutiques, malls, supermarkets, electronics goods store, cars, job opportunities, and even men :) .....
i think life was a lot simpler when there was only fiat or at max ambassador , or when there was only ONE shopping centre between 2 suburbs.....at least for the indecisive variety like me :)